Love encompasses many other emotions including sadness, depression, anger, desperation, happiness, bliss and even insanity. Of course there are many more emotions that cause people to do crazy things in the name of love. I am using this complexity to my advantage in these designs.
Many people around this world have experienced love; men and women of all ages and sorts have either experienced love for another, whether it be for their partner or family. Mahal is focusing on the informality of love that is shared among everyone, like how you love your friends. This informality can still have many complexities.